Sunday, March 18, 2012

Milwaukee's Finest Beer!!



 

That was the famous jingle advertising Blatz -- "I'm from Milwaukee and I ought to know -- it's Blatz, Blatz, Blatz, Blatz -- wherever you go....Blatz is Milwaukee's finest beer!!"  Above a famous native son, Liberace...



It was repeated on tv, radio and in many magazine and newspaper ads, below,with Groucho Marx, revising the slogan to "I've been to Milwaukee..."



When we wrote BirthRights many years ago, we learned all about the famous brewers who made their fortunes in beer in Milwaukee.  We fashioned our main character, the fictional brewer Adam Koenig, after two of the real brewing magnates, today's subject, Valentin Blatz, and Joseph Schlitz, both of whom married the widows of brewers and took over their breweries.  Captain Pabst, you might note below, married one of the daughters of a leading brewer in town.  It seemed like a good way to step up in the world.



1983 Pocket Books edition


 
Bavarian born, Valentin Blatz came to the U.S. in 1848.  He settled in Milwaukee and began a small brewery next door to the City Brewery established by Johann Braun, which started out annually brewing about 150 barrels. 




Like our fictional Adam Koenig,  Val Blatz married Braun's widow and merged the two breweries in 1851.  At this time, their combined output was about 350 barrels a year.
 

Valentin Blatz 1826-1894


By 1880, Blatz brewed 125,0000 barrels, and eventually more than a million.  Like other major Milwaukee brewers, he was involved in marketing and distribution, overseeing contracts with taverns and running a hotel as well as holding banking interests.



 


Hundreds of workers owed their prosperity to Milwaukee brewing interests, though the interrelationship of company unions and management was not always tranquil.




Blatz is now one of the brands brewed by Pabst and it retains a faithful clientele.




The former company headquarters building for Blatz is now part of the Milwaukee School of Engineering.Across the street, part of the old brewery has been converted to luxury condos...




...complete with the original company logo on the corners. 



1892



So grab a brew and join us in a toast to the Milwaukee beer barons -- who worked hard, married well, and built their dynasties.  Prosit!!





BirthRights: A Dangerous Brew is available on Nook, Kindle and from Smashwords.

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