Sunday, February 26, 2012

It's Miller Time!!



Everybody loves Miller Genuine Draft, Miller High Life and Miller Lite...all of which grew from the genius of Frederick Miller (1824-1888), born in Riedlingen, Germany. He moved to Milwaukee in 1854. The next year, he purchased a small operation, the Plank Road Brewery. Step by step, the business grew to become the vast operation of MillerCoors today.


In  the above photo, you can see the original brewery, built into a hillside and connected to caves in which the beer was aged and stored in perfect conditions.


Frederick Miller learned brewing in the old country but became a master of American innovation in marketing and advertising. His descendants continued in the brewery business for several generations.  When Miller started in Milwaukee, a glass of beer cost 3 to 5 cents and a whole barrel brought about $5.00.






A window in one of the Miller brewery buildings celebrates the continuing popularity of the Miller High Life 'Girl in the Moon' logo.  High Life was introduced in 1903 and was soon known as "The Champagne of Bottle Beers."  The brand continues to win awards at international beer festivals.  Below, another view of the Girl in the Moon.



Legend tells us that the model for the Girl in the Moon was one of Fred Miller's granddaughters.

Since 1985, Miller has also produced Miller Genuine Draft -- and MGD has become one of America's favorite brews.



Miller has been an outstanding corporate citizen in Milwaukee.  Among other things, the company contributed to the new baseball field opened in 2001 which replaced the old County Stadium, former home of the Brewers and previously, the Braves.




The success of the Brewers team in the last year gave the community a great boost.  If you come to Milwaukee, you can take a tour of Miller.  You can't miss it if you come in from the west.





Above, the old stables, now used for different purposes.



The tour will take you into the caves, a part of the brewery that lives on as it was originally created.  And the tour will end at the Miller Inn, for sampling of the products!  It's all free. More information is here.
The Miller Inn


In  2007, Miller and Molson Coors merged as MillerCoors. The company headquarters is in Chicago, but the Milwaukee brewery retains an important role in the company and the city.


Sunday, February 19, 2012

Pabst Brewing Company

You will note many parallels in the lives of Captain Pabst and the fictional hero of the novel BirthRights: A Dangerous Brew.  To read an excerpt, look right. To buy the book, scroll down or just go to Kindle, Nook or Smashwords and search for Summit Wahl. 



Sign Across Juneau Avenue, Milwaukee 2012


The Pabst name is well known all over the world. It is no longer the name of a Milwaukee Brewery making beer, but in Milwaukee, the name means Captain Frederick Pabst, one of the city’s most famous residents.  And Pabst denotes the redeveloped brewery complex, a landmark jewel of a theatre, and an historic mansion open to visitors – among other things.




The Pabst Brewing Company of old was established in 1844 by Jacob Best as the Empire Brewery, later Best and Company. It thrived in mid-19th century Milwaukee.

Captain Pabst


  
Frederick Pabst (1836-1904) was born in Prussia and moved to the United States at age 12 with his family.  He found employment on Great Lakes steamers, and at age 21, he achieved the rank of captain, a title by which he was subsequently known – and which might have added to his legendary charisma.

Maria Best Pabst



In 1862, Captain Pabst married the granddaughter of Jacob Best, Maria (1842-1906), and within a few years, purchased an interest in the family brewery.  Captain Pabst was a brilliant marketer, a quality Adam Koenig shared in BirthRights: A Dangerous Brew. Cooperating closely with local tavern-keepers, then extending the markets far and wide, both the fictional Koenig and the real Pabst built their operations to levels of unprecedented success.

Pabst at one time actually tied blue ribbons on each bottle of beer,
to designate its championship status.

Just before the turn of the 19th to the 20th century, Pabst was the largest brewery in the world, producing over one million barrels of beer.   The family had grown wealthy and involved in many civic projects and commercial ventures.

Pabst Theatre; Painting by Dr. Takeshi Yamada, Acrylic on canvas
 
In the mid-1890's, Captain Pabst hired archtect Otto Strack to build a replacement for the burned out New German City Theatre.  The result was this elegant jewel-box theater, seating over 1,000, and still serving the community today.  When it opened in 1895, Milwaukee was known as the German Athens, with many concerts and performances  in the German language as well as in English. SA National Historic Landmark, the theater was restored in 1976 and improved further in 2000.  For more informations, click here.

The Pabst Mansion, Milwaukee, 2000 W. Wisconsin Avenue


The imposing mansion designed by architect George Bowman Ferry in 1889 became the Pabst family home in 1892 upon its completion.  At the time it stood at 2000 Grand Avenue, today known as Wisconsin Avenue. The mansion, in Flemish Renaissance Revival style, is open to the public; it hosts many special events and tours; the Christmas celebration is particularly splendid. The website is here.



Former Pabst Corporate HQ


The Pabst Brewing Complex closed in 1997. It occupied several city blocks and stood empty for a number of years, but today it is enjoying its own renaissance as The Brewery, a complex of apartments, offices, university facilities, parking and lots more.  The website, telling about the many innovations included in the project, is here.



The abandoned brewery complex was purchased in 2006 by the late Milwaukee businessman and philanthropist Joseph Zilber, who masterminded the ground-breaking development. The corporate headquarters and the colorful rooms, where brewery visitors formerly enjoyed some of Pabst's popular products, have been retained.  For more about Best Place, now a pub, click here.

Statue of Captain Pabst at Best Place

It is said that Pabst often stool in his window watching the activity at the brewery.

Here's to you, Captain Pabst and all the workers then and now who bring us our favorite liquid refreshment!  Prosit!!










Sunday, February 12, 2012

So what is beer?


Beer is the world's most popular drink. And it comes in an amazing variety of recipes.

The kind of  beer brewed in Milwaukee, WI, by Adam Koenig in BirthRights: A Dangerous Brew appealed to the many German immigrants who arrived in the growing city in the mid 19th century. The fictitious Koenig Brewery followed the German model of purity for beer: the ingredients are water, malted barley, and hops -- plus yeast.  Nothing else.

Hops

Tom Robbins is best know for his adult novels (such as Even Cowgirls Get the Blues, et.al.). He has also written a clever little book for kids called B is for Beer.  He has concocted a wonderfully expressive definition of beer:

"...when brewers combine hops with yeast and grain and water, allow the mixture to ferment -- to rot -- it magically produces an elixir so gassy with blue collar cheer, so regal with hints of gold, so titillating with potential mischief, so triumphantly refreshing, that it seizes the soul and thrusts it toward that ethereal plateau where, to paraphrase Baudelaire, all human whimsies float and merge."

Now that is writing!!! Hooray, Tom!  We sincerely recommend B is for Beer.



Beer has been around in one form or another for six to eight thousand years, give or take a few!  There are many kinds of fermented beverages, brewed from almost any vegetable or fruit. The German immigrants to the US preferred lager, the type of beer they’d enjoyed in Europe. It is brewed differently than ales, popular since colonial days. Some of the recent arrivals knew precisely how to satisfy their new countrymen’s thirst for the lighter, golden lager that soon dominated local markets.

The explosive growth of several of the great Milwaukee breweries was at least partly due to the great Chicago Fire of October, 1871. By a fateful coincidence, refrigerated railroad cars had recently been developed; they were soon filled with Milwaukee’s favorite product traveling south 90 miles to replace the output of Chicago breweries, many of which were lost in the flames.



In the novel BirthRights: A Dangerous Brew, Adam Koenig is one of the men who responds quickly to Chicago’s trauma. Before long, his beer – paralleling that of the real Milwaukee breweries – was shipped worldwide.
Milwaukee County Historical Society



To purchase the e-novel Birthrights: A Dangerous Brew:
$3.99 
ISBN 978-1-4658-4220-6



Monday, February 6, 2012

Welcome to Milwaukee, Wisconsin, USA


Summit Wahl found the end of this rainbow right on the edge of Lake Michigan in Milwaukee, This shot was taken in 2011, however, not in the 19th century when things looked very different in the harbor. 

Here is a brief excerpt from BirthRights: A Dangerous Brew, Chapter 2, in which  Adam Koenig, a German-American boy raised on a Wisconsin farm, has come to Milwaukee in 1870 to fulfill his dream of learning to brew beer and eventually to own his own brewery. But he has yet to land a job:

 Adam sat down on a log (beside the Milwaukee River) and watched the current carry an old crate lazily under the bridge. Just a mile or so downstream, the river met the Menomonee and the Kinnickinnic, and together they flowed into Lake Michigan. It was at that place, sacred to the Indians, that elders of thirty tribes had met for ceremonial feasts and councils for as long as time remembered.  The Potowatomis. The Foxes. The Winnebagoes. The ancestral elders would never recognize it now. The harbor had been dredged and the swamps filled. Today the smokestacks, the railroad yards, the busy river traffic told the story of industrial growth—a modern ceremonial feast. Already they were beginning to build mountains of coal to feed the factories and homes over the long winter. The sight of so much progress depressed Adam, for he felt empty of plans. But soon an idea came to him, and once it took hold in his mind it seemed fool-proof, as sure as the flow of the three rivers to the lake….

            To read more about Adam’s clever plan, buy the e-book at one of these sites:
Smashwords:
Amazon Kindle:

Here are a few more pictures of present-day Milwaukee:
A stormy Lake Michigan Sunrise, September, 2011

The lakefront, with the Milwaukee Art Museum in the Center
Adam Koenig would not recognize it today.

A closer view of the Art Museum with Discovery World behind it

Walking toward the Milwaukee Art Museum,
Architect Santiago Calatrava

July 3, 2011, the US Bank Fireworks at the Milwaukee lakefront


Adam Koenig would have loved it!!