Sunday, February 26, 2012

It's Miller Time!!



Everybody loves Miller Genuine Draft, Miller High Life and Miller Lite...all of which grew from the genius of Frederick Miller (1824-1888), born in Riedlingen, Germany. He moved to Milwaukee in 1854. The next year, he purchased a small operation, the Plank Road Brewery. Step by step, the business grew to become the vast operation of MillerCoors today.


In  the above photo, you can see the original brewery, built into a hillside and connected to caves in which the beer was aged and stored in perfect conditions.


Frederick Miller learned brewing in the old country but became a master of American innovation in marketing and advertising. His descendants continued in the brewery business for several generations.  When Miller started in Milwaukee, a glass of beer cost 3 to 5 cents and a whole barrel brought about $5.00.






A window in one of the Miller brewery buildings celebrates the continuing popularity of the Miller High Life 'Girl in the Moon' logo.  High Life was introduced in 1903 and was soon known as "The Champagne of Bottle Beers."  The brand continues to win awards at international beer festivals.  Below, another view of the Girl in the Moon.



Legend tells us that the model for the Girl in the Moon was one of Fred Miller's granddaughters.

Since 1985, Miller has also produced Miller Genuine Draft -- and MGD has become one of America's favorite brews.



Miller has been an outstanding corporate citizen in Milwaukee.  Among other things, the company contributed to the new baseball field opened in 2001 which replaced the old County Stadium, former home of the Brewers and previously, the Braves.




The success of the Brewers team in the last year gave the community a great boost.  If you come to Milwaukee, you can take a tour of Miller.  You can't miss it if you come in from the west.





Above, the old stables, now used for different purposes.



The tour will take you into the caves, a part of the brewery that lives on as it was originally created.  And the tour will end at the Miller Inn, for sampling of the products!  It's all free. More information is here.
The Miller Inn


In  2007, Miller and Molson Coors merged as MillerCoors. The company headquarters is in Chicago, but the Milwaukee brewery retains an important role in the company and the city.


1 comment:

  1. Birth Rights will be one of the first books I'll add to my ereader! Sounds great. And I loved touring the Miller Brewery and the Pabst, and the Schlitz...

    ReplyDelete