Sunday, February 19, 2012

Pabst Brewing Company

You will note many parallels in the lives of Captain Pabst and the fictional hero of the novel BirthRights: A Dangerous Brew.  To read an excerpt, look right. To buy the book, scroll down or just go to Kindle, Nook or Smashwords and search for Summit Wahl. 



Sign Across Juneau Avenue, Milwaukee 2012


The Pabst name is well known all over the world. It is no longer the name of a Milwaukee Brewery making beer, but in Milwaukee, the name means Captain Frederick Pabst, one of the city’s most famous residents.  And Pabst denotes the redeveloped brewery complex, a landmark jewel of a theatre, and an historic mansion open to visitors – among other things.




The Pabst Brewing Company of old was established in 1844 by Jacob Best as the Empire Brewery, later Best and Company. It thrived in mid-19th century Milwaukee.

Captain Pabst


  
Frederick Pabst (1836-1904) was born in Prussia and moved to the United States at age 12 with his family.  He found employment on Great Lakes steamers, and at age 21, he achieved the rank of captain, a title by which he was subsequently known – and which might have added to his legendary charisma.

Maria Best Pabst



In 1862, Captain Pabst married the granddaughter of Jacob Best, Maria (1842-1906), and within a few years, purchased an interest in the family brewery.  Captain Pabst was a brilliant marketer, a quality Adam Koenig shared in BirthRights: A Dangerous Brew. Cooperating closely with local tavern-keepers, then extending the markets far and wide, both the fictional Koenig and the real Pabst built their operations to levels of unprecedented success.

Pabst at one time actually tied blue ribbons on each bottle of beer,
to designate its championship status.

Just before the turn of the 19th to the 20th century, Pabst was the largest brewery in the world, producing over one million barrels of beer.   The family had grown wealthy and involved in many civic projects and commercial ventures.

Pabst Theatre; Painting by Dr. Takeshi Yamada, Acrylic on canvas
 
In the mid-1890's, Captain Pabst hired archtect Otto Strack to build a replacement for the burned out New German City Theatre.  The result was this elegant jewel-box theater, seating over 1,000, and still serving the community today.  When it opened in 1895, Milwaukee was known as the German Athens, with many concerts and performances  in the German language as well as in English. SA National Historic Landmark, the theater was restored in 1976 and improved further in 2000.  For more informations, click here.

The Pabst Mansion, Milwaukee, 2000 W. Wisconsin Avenue


The imposing mansion designed by architect George Bowman Ferry in 1889 became the Pabst family home in 1892 upon its completion.  At the time it stood at 2000 Grand Avenue, today known as Wisconsin Avenue. The mansion, in Flemish Renaissance Revival style, is open to the public; it hosts many special events and tours; the Christmas celebration is particularly splendid. The website is here.



Former Pabst Corporate HQ


The Pabst Brewing Complex closed in 1997. It occupied several city blocks and stood empty for a number of years, but today it is enjoying its own renaissance as The Brewery, a complex of apartments, offices, university facilities, parking and lots more.  The website, telling about the many innovations included in the project, is here.



The abandoned brewery complex was purchased in 2006 by the late Milwaukee businessman and philanthropist Joseph Zilber, who masterminded the ground-breaking development. The corporate headquarters and the colorful rooms, where brewery visitors formerly enjoyed some of Pabst's popular products, have been retained.  For more about Best Place, now a pub, click here.

Statue of Captain Pabst at Best Place

It is said that Pabst often stool in his window watching the activity at the brewery.

Here's to you, Captain Pabst and all the workers then and now who bring us our favorite liquid refreshment!  Prosit!!










3 comments:

  1. Very interesting post and very informative. Thanks.

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  2. What I found interesting while doing research on the history of Blatz beer is that in Milwaukee there were underground roads that moved the beer barrels and such so that they wouldn't disturb the traffic above ground in downtown Milwaukee. There used to be some buildings that had access to those tunnels in Milwaukee but I think they are mostly gone now.

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  3. The sixth image shown above is an acrylic on canvas painting, 24x32 inch, created by Dr. Takeshi Yamada in Brooklyn, New York. He created a series of Milwaukee street scene paintings, when he lived in Chicago. Here is the link to his website of paintings. http://takeshiyamada.weebly.com/paintings.html Yamada is also internationally famous for his rogue taxidermy sculptures. He was a star of the AMC cable television series about competitive taxidermy IMMORTALIZED last year (2013). Please give a proper photo credit to his name, next to his artwork here. Thank you. I am one of his art assistants at his Museum of World Wonders in Coney Island, Brooklyn, NY. (March 28, 2014)

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